April 22, 2008

A Lucky Internship Working for the 2008 Communicators Conference

Filed under: Uncategorized — jameslutes @ 7:10 am

There are only four students besides myself in my public relations planning and problems class. This has allowed our instructor, John Mitchell, to offer each of us the opportunity to work as interns for the 2008 Communicators Conference hosted by the North Pacific Chapter of the PRSA. Our assignment is to contact Northwest media outlets and pitch story ideas to generate publicity for the event. As interns, our pitches are authorized to offer interviews with any one of the conference’s speakers, including LA Times and Time Magazine columnist Joel Stein, and Wall Street Journal columnist Ronald Alsop. (Click here for a full list of the event’s speakers.)

The areas I’ve been assigned to focus my attention are Washington state and Alaska. As you can probably guess there are hundreds of media oulets in these two states. Categorizing, sorting and then evaluating their potential effectiveness to create publicity for the 2008 Communicators Conference was very tricky. But a Web site named greatly assisted me in this process, and made the first step of my assignment relatively painless.

With I was able to view a list of 156 media outlets in Washington state and 45 in Alaska. If I were to have purchased the lists (about $100 for Washington State’s and $55 for Alaska’s), I would have been given full contact information for every single one of these outlets. But due to my college-level income, I decided it would be better to just Google each media outlet and search for contact information on their Web sites.

My plan worked perfectly. The organized and easy-to-read lists from allowed me to locate local business and communicator publications through Google, and nearly all of these publications’ Web sites had more than enough contact information. The next step of my assignment is to develop a one- to two-page pitch and use it to convince several of these media outlets to publish stories that will create publicity for the 2008 Communicators Conference.


1 Comment »

  1. Wow. That is a lucky internship. I think that site you found is also a gold mine. I will have to use that in the future. The toughest thing about internships is that you always feel that you don’t know what you’re doing, in my experience anyway. Sounds like you’re really on top of it though. Good luck!

    Comment by Elizabeth Harney — April 22, 2008 @ 12:07 pm

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